The future belongs to an era of high definition images that carries the viewer to the location of an event, becoming a part of it.

　　The challenge for the media in the information age is to continue delivering rich content to the audience. Excellence in broadcasting can be achieved by making big improvements in the image. Thus the future of TV broadcasting is closely linked to the provision of Ultra High Definition images to the consumer.

　　Belgium RTBF Coordinator Alexandre Pletser expressed his concern on MEDIA 2020 conference today, by pointing out that tremendous improvement has been made in video display resolution rather than TV.

　　“The content creation requirements of UHDTV are more complex in terms of conceptualisation, planning and production.”Australia Media CEO Rhys Holleran said. (CNR Wang Mengyan)